Harriet Gibsone 

Saint Raymond: Young Blood review – slick, safe pop made for soundtracking Made in Chelsea

Callum Burrows’ debut album sounds like it could have been assembled according to the findings of a major-label focus group
  
  

Saint Raymond AKA Callum Burrows
A hit record made for the Snapchat generation … Saint Raymond AKA Callum Burrows Photograph: PR

Callum Burrows is an average 19-year-old from Nottingham, but by night he becomes Saint Raymond, a singer popular among teens and Made in Chelsea music coordinators. He’s had support slots with Ed Sheeran and Haim. He’s been in the studio with Jacknife Lee, producer for Taylor Swift, One Direction and U2. And he’s now releasing a debut album; which sounds like a hit record made for the Snapchat generation, or the byproduct of a major-label focus group. The omnipresent “woah-ohs” that fill so many TV ads are present here too, floating through Fall At Your Feet and I Want You; there are melodies and vocal styles road-tested by the likes of Bastille and Haim, but sedated as if by hazy Instagram filters. The band it perhaps most recalls is the 1975, if they had they been into vlogging and kale smoothies rather than fags and drunken foreplay. Young Blood has some fantastically catchy songs and a pristine, incredibly slick production – but it’s essentially just a safe repackaging of what already works.

 

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