Since their fortuitous meeting in a New York recording studio 10 years ago, reggae singer Bruce "Rayvon" Brewster's friendship with Shaggy has been a fruitful one. You'll know the voice if not the name from the ragga-pop kingpin's Angel or, if your memory hasn't blocked it out, his woeful remake of Mungo Jerry's In the Summertime. It is less likely you will have heard Rayvon's 1997 solo debut, Hear My Cry, but My Bad is better placed to ride Shaggy's jetstream, leaning heavily on the high-gloss drama of hip-hop and R&B for a variety of reggae so far removed from Caribbean shores that it makes UB40 sound like militant purists. Unfortunately, Rayvon has none of Shaggy's genial sauciness and seems as obsessed with berating ex-girlfriends as wooing new ones. The likes of the catchy title track ("I should have treat you like the skank you are instead of have you riding up in my car") betray a distrust of the opposite sex which sours even the sweetest melodies. Few pop-reggae crossovers are so slickly executed and yet so devoid of charm.