Phil Mongredien 

will.i.am: #willpower – review

will.i.am's fourth album suggests the talent show judge is spreading himself a bit thin, says Phil Mongredien
  
  


What with his TV talent show duties, a voice acting career and an ambassadorial role at Intel (its five-note musical ident is inelegantly shoehorned into Geekin'), it might look as if making music is no longer will.i.am's chief concern. That suspicion is certainly borne out by this underwhelming fourth solo album. The factory default is for disposable, cheesy, trance-influenced pop with Auto-Tuned vocals (Hello, Let's Go, This is Love), although #thatPOWER bucks the trend with an anaemic Daft Punk pastiche featuring Justin Bieber. Tellingly, the best song, a remix of Scream & Shout featuring Lil Wayne, Britney Spears and Diddy, casts will.i.am as a peripheral figure on his own album, and is far better for it.

 

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