Photographer-cum-producer Adam Bainbridge has chosen a cute name – Kindness - and gently polemical album title that exist in distinct contrast to the high-gloss, style-conscious demi-monde in which his music operates. Sonically, he is bang on trend as the vogue for chillwave (those hazy deconstructions of 70s and 80s dance and pop) continues. Recorded with French house nobility Cassius, World… packs in elegant, wistful takes on funk, disco and unloved pop songs (Anita Dobson's "Anyone Can Fall In Love", anyone?). It sits very prettily on the infinite Möbius strip of homage and irony on which music finds itself these days. Its sound design may be impeccable, but World… sorely lacks grit.