Hermione Hoby 

Olly Murs: In Case You Didn’t Know – review

Olly Murs's cheesy, soul-flavoured pop is best in small helpings, writes Hermione Hoby
  
  


Murs seems to be pop's answer to Jamie Oliver: a bit bland but unfailingly affable and a massive hit with the mums. ("I'm OK" even has the happy chappy line: "I jumped on my Vespa, ride through the gloom".) Unlike Oliver, though, he's dishing up mostly pabulum: this second album is characterised by cheesy, soul-flavoured pop, the sort that's nice enough soundtracking a KFC advert, but too much and its very inoffensiveness begins to offend. There's zip, though, to single "Heart Skips a Beat", a nagging ska track featuring Brit rap duo Rizzle Kicks, suggesting perhaps Murs just needs a little help from his friends.

 

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