Overshadowed by the sudden death of Maurice Gibb, this is brother Robin's first solo effort for 17 years.
Inspired by the flood of polished, R&B-flavoured pop clogging up the American charts, Gibb has climbed into the bling-bling ring, creating a selection of well-constructed pop songs that sound as though an ageing Larry the Lamb has wandered on to a Blue CD.
Among the chilled beats and lush backing harmonies, Gibb's falsetto is exposed as a quivering, bleating tragedy. Using the talents of Mary J Blige's producer Deacon may be credible, but adopting her lyrical style isn't.
Hearing Gibb sing, on No Doubt, "Trying a get my freak on" is embarrassing. The sentimental Special and crispy bleeps of Lonely Night in NY are better, but the only thing this Magnet will attract is indifference.