Harriet Gibsone 

Cher Lloyd: Sorry I’m Late review – fun but hollow sensory-overload pop

Cher Lloyd tones down the more cartoonish elements of her character on her second album, but it's all still pretty entertaining, writes Harriet Gibsone
  
  

Cher Lloyd
A mesmerising creature to behold … Cher Lloyd Photograph: PR

Cher Lloyd was born with an ability to entertain – from her first X Factor audition to her botched attempts to make the phrase "Swagger Jagger" catch on, she is (often unwittingly) a mesmerising creature to behold. Her second album, however, tries to tone down her childlike cartoonishness, as you can tell from Sorry I'm Late's artwork, which features the singer smoking sultrily in a bubble bath. It's still fun though; roping in Beth Ditto and Scandipop newcomer Tove Lo for co-writing credits was a wise choice, and the elasticated bounce of Just Be Mine and the speed garage K-Pop of Dirty Love overload the senses brilliantly. But Lloyd has perhaps spent too much time ingratiating herself with the US, and as a result her sound is sometimes hollow – the epic could-be-country anthem Human, and the saccharine Disney princess acoustic ballad Goodnight, for example.

 

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